By: Alyssa Riley & Lauren Burgess
The Sophisticated Steller Social
Sophistication meets style with Northwest Arkansas' personal styling, organization and online retailer company Steller Social.
Introducing Steller Social
Steller Social is a local, online company that mixes personal styling, shopping, organization and a soon-to-be boutique, all created and ran by one stylish individual: Logan Wilson.
Wilson is from a small town in Arkansas and earned her degree in 2023 from the University of Arkansas in Apparel Merchandise and Product Development. So, to say that she is "eager to share this passion with you is quite an understatement!" Through her company, which fosters and shares a love for all things fashion, she is here to help in any way that customers need.
"I love people and clothes," she shares, "so welcome to the one place I get to mix them together!"
Steller Social offers 11 services to those who also love - and want to revamp their own - fashion and personal style. These services include:
1. General Personal Styling: Execute your wants and needs within your wardrobe with a 30-minute consultation via online chat. You will receive styling “do’s and don’ts,” a personalized design-mood board, access to the season’s look book, and five pre-styled outfits with links to purchase.
$100 payment for 1.5-hour service.
2. Cleanse and Rebuild: Includes a closet clean out (3.5 hours), personal design and style quiz, wardrobe rebuild with 7-11 pre-styled outfits with links if new items are desired, and a resale or donation of all items that are no longer wanted, earnings delivered back to you.
$400 payment for 5-hour service.
3. Deep Custom Study: Includes a “Make your move” quiz, design model and transformation plan, access to look books reflecting your budget, a compiled and personalized shopping list with links to purchase, 10-14 pre-styled outfits, and 10-minute photoshoot with features on Steller Socials (optional).
$400 payment for 5-hour service.
4. Special Event Styling: You will be “Steller” with outfit sourcing and styling guidance.
$70 payment for 1-hour service.
5. Organize It: Includes a general clean out (disposal of items client no longer wants/needs), deep clean, re-organization, compiled list of recommended items for area of interest, and one-time offer of15% off all other STELLER services upon appointment.
$350 payment for 6-hour service.
6. The Wardrobe Club: Stay trendy and save your time shopping by allowing STELLER to send you a monthly shopping list and physical items hand-picked for YOU! Each month, they send you a short questionnaire to direct us on what to shop for. You will then receive a personalized box with 3 pieces that will together make an outfit based on what you need!
Options of $75, $100, $150, or $200 payment for 55-minute service.
7. Beginners Boost: Don’t know where to start? That’s okay! Hop on a quick call and see if STELLER has something for you. Schedule a time to chat and they will send a meeting link!
$0 payment for 30-minute service.
8. Resale It: Created to make the cleansing process even easier. They will come pick up all items you wish to get rid of, take it to the local consignment shop where they hold their very own booth for you, and what sells there is what you will receive back in cash. How easy is that? Duration: 4 months. Pay: You will receive your checks (earnings) at the end of each month. Steller does not take a percentage of your sales.
$45 payment for 1-hour service.
9. STELLER HOT LINE: The STELLER Hotline acts as your personal bestie. You can call, Facetime, or simply text their hotline number for any last-minute styling advice or tips you may need! With your purchase, you are granted 20 minutes of the best advice they have to offer! Once you schedule, they will send you a text to start chatting!
$10 payment for 20-minute service.
10. Color Matching: Send in three headshots and they'll do the rest! This service will tell you what your personalized colors are, meaning the color that most appreciates you! Each client will receive a detailed breakdown of their true color palette based on skin color, eyes color, hair color, and undertones. (Please allot for two weeks for results).
$45 payment for 30-minute service.
11. Gift Wrapping: Find me as an option at checkout - for online purchases.
$5 service.
A Vision of Elegant Excellence
From the time she graduated to about a year ago, Logan had seven different jobs, trying to find that right one where she could hone her passions, skills and dreams.
She eventually landed a secretarial job, but was overwhelmed by fears of her degree going to waste and not being where she was meant to be. This is when she started building what would eventually become Steller.
"I feel like when I did create Steller Social, I was in such a rut because I wasn't in a spot that I was happy, and I was working this regular secretary job, and I wasn't finding fulfillment in it at all," she said. "So, I was sitting there and, literally on my lunch breaks for about two months, was creating stellar on the back end; all the online, all the logistics. Because I did really want to put my passions into something, and I wanted to not waste my four years of education."
Logan happily turned her back on her lackluster, post-grad, corporate position. By focusing instead on fashion, flare and creativity, she found herself entering a new era, one made up of a conglomeration of her dreams. Suddenly, she was a visionary of her own life and career - and a self-starter, at that.
Coming up on Steller's one-year milestone on Nov. 30, she has faced many challenges with creating her business, and she offers advice to those who think to do the same.
“Being alone starting this kind of feels isolating at times, because you want to express all these good moments, bad moments, hardships, ideas, and you’re just bouncing it off the wall to yourself," she said. "So, I would say to anyone who is starting their own business to have a sounding board, whether that’s a family member, a best friend, whoever. I did eventually get an intern, and she helped me this past summer so much, not only just for social media and all the tasks that I did give her, but also to have that sounding board, that person to talk to, and just collaborate and not feel so isolated and alone.”
But with that, she has earned even more gratifying moments and achievements, cultivating hope for the future of her business, craft and name.
"Motivations that kept me going were definitely the successes, obviously, but even people noticing me on the side of the street, like, ‘Oh my gosh, you talk on Instagram for Stella, right?’ And I'm like, ‘Oh wow, someone sees that? That's actually crazy that someone recognized me.' So, there's been little moments like that... Gets me excited that, again, people are seeing it. They're noticing it and they're wanting a part of it."
Logan's Stylish Workshop of Ambassadors
"We are thrilled to introduce the 2024-2025 ambassadors for our online boutique! These inspiring women embody everything we stand for—fashion, beauty, womanhood, and grace. With their unique styles and confidence, they are the perfect representation of the elegance and empowerment our brand seeks to celebrate. Get ready to be inspired by their Steller journeys as they showcase the essence of living fashion forward!" - SS Website
Logan currently has six ambassadors for the second ambassadorship round she has held, a three-month term in which those interested in fashion, personal styling and e-commerce have the chance to gain experience in the industry.
“They are amazing. It [ambassadorship] looks like mostly content for them; I will send them items from the online boutique, or I will bring them in and make them act as one of my clients so people can see what the services look like played out for them. They are truly so much help and such a little light in the back of my head on days when I really need it.”
And they hang out, too. Despite not paying them for the work they do for Steller, that does not mean they are not a part of the team. To Logan, they feel more like family, so she constantly tries to treat them that way.
Whether it's through Christmas parties or the girls going to her house for dinner and drinks, "It's really more of a relationship than a workshop."
Behind the Lens & the Dressing Curtain
The Future Unfolded
So, what's to come in the future for Steller Social? Logan has a few things up her sleeve that she has been working on and perfecting the last few months, and they will surely sky-rocket her brand like never before.
On Dec. 1, her online boutique will officially launch, something she is so excited about that will take her business to the next level - especially as she's sold merch since the early days of SS.
The boutique will sell accessories, tops, bottoms, one-pieces, gift certificates, game day boxes (pre-order), jackets and coats, shoes and ready-to-go options (a pre-styled package made for game days here in Arkansas). It's sure to be just as beautiful and well put-together as the rest of her business.
Then, on Feb. 11, Steller will host its Galentine's Ambassador Party, as well as a Pop-Up event where guests can shop all things SS. The location is to-be-determined.
Besides that, who knows where Logan's creative flare for personal style and business will lead her brand. We have no doubt it will be somewhere of chic and sophisticated design.
Customer Testimonials:
“I tried the general styling service just to see if it was something I could use and now I don’t know how I functioned without the constant help and advice! I text Logan at all hours and she never hesitates to help a girl out!”
“I was skeptical at first because I’ve never tried anything like this, but I was surprised! Logan was able to find pants that fit me and showed me how to style them for all different occasions. This is something I’ve been needing help with for a long time so I’m giving it a 10/10.”
“I have truly felt validated and heard through my experience with STELLER! I signed up for the Wardrobe Club and it was the real deal, personalized to me. Couldn’t have asked for more!”
“I can actually find stuff in my closet! The closet-clean out is the best option. You NEED it!”
“Again, starting a business by yourself is not for the weak. I have grown a lot individually. I have grown a lot in my relationships with people. It has really helped my communication skills, my self-confidence. I can now wake up in the morning and know more about myself after going through little hardships like the ones that business owners experience. I think above all else, I have grown in joy, knowing that I'm helping people. This is so fun for me, and I still don't even see it as a job. But to know that I'm helping people until they’re more confident in their own skin and in their own wardrobes, and making them feel like they do have a second chance at loving their body and who they are and can express themselves, that's the biggest takeaway from all of this so far."
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